G/FORE
Digital Designer & Brand Strategist
As the brand’s digital designer, I designed content for email marketing, instagram, website, and display. on top of design responsibilities, I took on email and social strategy. putting to use my marketing education, I utilized data and analytics to plan the best content for our customers.
Email Design
The challenge in G/FORE’s email marketing was the need to mesh the brand’s playful and bold persona with design that translated the technical properties of the product.
Web Design
Our website needed a complete design overhaul when I joined the team. With the help of my Art Directer, we built out sleek Landing Pages to further explain the quality of our products.
Social Design
When I joined the team, G/FORE did not have much of a presence on Instagram. One of their main goals they set for me was to create engaging Instagram stories.
Display Design
With G/FORE being a golf brand, we worked with many different publications to display our advertisements. Our main publications we work with are Sports Illustrated, Golf Digest, and ESPN.
